Forecast for Trade Fair Industry in Asia

As per Business Strategies Group, in year 2008 the total space sales in Asia would be around 14.8 million square meter, which had indicated a increase of 12.5% from year 2007. We were very much close to the actual estimate, i.e. 14348750 square meter. Last of 2008 and 2009 were a victim of global recession and the global economy was very bad. Apart from that, BSG is forecasting the growth of exhibition space sales between 1% - 2.5% in year 2009.

China and India are the largest trade fair markets in Asia, are expected to perform extremely well again this time as they has been top performers in the period of downfall in global economy. Keeping the fact in mind that the growth in both the countries will be effected by the reduced exports in international market, the estimated growth in China's economy will be 6.5 and for India it will be 5%. Other major market players in Asia will be Japan with estimated growth of -6.4%, Hong Kong wit estimated growth of -6.7% and Singapore with -8.8%

In its first edition, BSG has reported that the availability of trade fair space was a big concern in Asia's Exhibition Industry. After that report, the number of exhibitions in Asia has increased to 165 fro 101. The estimated increase of region's capacity will be 5.2 million square meter to 5.5 million square meter. Which will be a increase of around 5% compared to 13% rise in year 2008.

By the end of year 2009, China will be the leader with 87 venues out of 165 and will be followed by Japan, India and Korea. In percentage china will have 65.9% of all the capacity of Asia and will be 10 times bigger than the second one Japan.

China Foreign Trade Group will be a leader in top organizers in Asia, with organizing high number of events in China.

Premier Food & Hospitality Expo in China has set new Records

Ignoring the effect of recession in Food & Hospitality Industry, Premier Food & Hospitality Expo has set new records in China market. The Event was a huge success with 807 exhibitors from around 85 countries. In the event regions reported exceptionally high level of qualified business leads. As per the organizer of the event, this exhibition is one of the most famous exhibitions in the food, wine and hospitality sector.

This time there was an increase of 20% in floor area and 8% increase in exhibitors.The total number of visitors in this event was 20,441., which was 20% more than last year and created a record.

Event Fact Sheet:

Exhibition Area: 35,000 Sqm

Direct Exhibiting Companies: 725

Indirect Exhibiting Companies: 82

No. of Pavilions: 22

No. Of Countries: 85

National / Regional Pavilions include: Australia, Belgium, Chile, Cyprus, Ecuador, France, Germany, Greece, India, Ireland, Italy, Japan, Korea,Mexico, New Zealand, Singapore, Spain, Sri Lanka, Taiwan Region, Thailand, U.K, U.S.A.

Countries or Regions include:

Australia, Belgium, Brazil, Canada, Chile, Cyprus, Ecuador, France, Germany, Greece, HongKong, India, Ireland, Indonesia, Ireland, Italy including regions Lombardi, Firenze,Piemonte, Siena, Sassari, Sicily Sardenia, Forsinone and Napoli; Japan including prefectures from Tottori,Maruko, Okinawa and Kyushu; Korea including region of Jeollabuk-do, Macau, Mexico, New Zealand,Spain, Singapore, Sri Lanka, Taiwan Region, Thailand, Turkey, U.K, U.S.A. including SUSTA; WUSATA;Minnesota, MIATCO; and Pennsylvania.

Convention Marketing: A Booming Idea

There are many things, which should be considered when you are going to participate in Trade Show. The main goal of Convention or Trade Show Marketing is to connecting more and more people with your company as possible. Now a days, the concept of Convention Marketing is very hot and most of the companies are using this concept to promote their business. Marketing means, creating your image as a brand in eyes of customer, but it is not generate sales at the same time while marketing. Here, in Convention Marketing, You can do both the things at the same time; you have opportunity to promote your product and business in global market and at the same time, you can get quality business leads by some of the best market players. Trade Shows help companies to take quick decisions as they can get a number of choices at the same place to select.

There are two main factors in Convention Marketing, which require a lot of attention; 1. Trade Show Display, 2. Ways to draw quality visitors towards Booth.

Trade Show Displays:

This is the most critical element of any trade show. The Trade Show Displays should be effective enough to attract the crowd towards booth and at the same time the should be economic too. You can choose Trade Show Display as per your choice and budget from a number of options. The most demanding displays are given as bellow:

Pop up Displays: This is one of the most expensive displays. This is highly customizable and professional. With the help of this trade show display, you can make a very modern and effective booth in trade shows.

Table top Displays: This type of display is compact, very easy to built and very simple to carry from place to place. This can be very helpful for those companies, which have recently started their trade show marketing.

Table Covers: This display comes under cheap option. This is highly affordable and easy to carry with. This Table Cover will help you to cover every available space with your company banners and promotional items.

Ways to draw quality visitors towards Booth:

When you are going for any trade show, you should make a plan in advance to use convention marketing ideas and to create the display booth as per your requirements and budget. Following are the ideas, which will help you to collect quality crowd:

1. Cash Cube Money Machine for high profile excitement.

2. Some Business Games will also attract the visitors to your booth. But make sure, these games should indirectly promote your company as well as the product.

3. Customized Popcorn Machines can create magic to force people towards your booth.

4. Photo Booths, which capture the photo of the visitor and displays it in funny magazine right away.

If you are planning to go for Trade Show, please do not follow the old fashioned way. Do something new and refreshing. It will not only increase the crowd but also increase your business leads. This is the idea of Convention Marketing.

Trade Show Exhibitors Progress in Recession

In the period of market bust, one question comes to every trade show exhibitor's mind, how they will survive and cope up with the downfall in the market. In current situation everyone is just tightening their belts and controlling their wallets. According to the behavior of the customers, now companies are also adjusting their budgets. Most of the trade show exhibitors are just reacting the situation in place of anticipating. This is a golden opportunity for your business to enhance in the market, as competition is removing most of the companies from the market.

Take this recession as a challenge, as dare will help you to rise in coming good time. Here, the three most important reasons have been given to anticipate in current recession time.

1. In recession, most of your trade show competitors are in fear and they are not even thinking to invest in trade shows. They are being lazy and are waiting for market condition to improve. As per them the most important way of generating business i.e. advertisement and marketing, is very expensive and they are cutting their budget for both. They are not updating their booths and trade show displays. Even they are not improving the trade show attractions, which are able to improve the quality visitors to your booth.

2. As your competitors are just pulling their hands from spending funds in trad shows, advertisements and marketing, your chance of growing your business will be increased. Trade show visitors are looking for business solutions and exhibitors are only taking care of their current customers and they are not entertaining the prospect clients. This is making fewer choice for the visitors and this will bring them towards your booth.

3. As we have already explained the mind set of your trade show competitors. They have become lazy and are not spending money in their business growth. They are increasing your chance to take the leverage of the situation and dominate the space. All the businesses have certain areas where a small force is able to generate a substantial response.

It is quite natural to feel fear in the time of recession, but do not forget that some of the largest companies were launched in the time of recession and they have created their name in the market and nobody is event able to give competition to them till now.

China Trade Shows: An Evidence of Export Boom

Current rescission has no effect on china exports. There is not any affect of weak American dollar on china export.

In Global slowdown, many Chinese manufacturers faced a decline of around 50 percent last winter, which has improved and it is only 20 percent down from the peak a year ago because of sales to Middle East as well as South America. As per Mr. Liu said the world economy will be better in coming time.

The changing sinerio had been seen in one of the leading trade fairs in China - Canton fair, where the crowd of exhibitor was five times the floor space of Empire State Building. This event has shown that Chinese exports increasingly competitive around the world.

In that event visitors from a large number of countries came and snapped up brochures and business cards, as per Chinese exporters, they have been told to rebound again for business networking. In the event rising demand was from Europe and, especially, from emerging markets, with relatively modest gains from the United States.

In China, the policies from tax breaks to currency market intervention, have helped the exporters and have relieved the problem of unemployment.

Final Trade Show Checklist

Making a proper checklist at the final stage of the event is a must do work for every organization. It will not only save your time but also remind you the things which have been done and the things which are pending.

• Review objective of trade show and exhibiting plan. Everybody involved in trade show should completely understand the objective of the show.

• Make a final meeting with event team to check the final details, confirm schedule of booth etc. You should clear all the question in that meeting.

• Call your agents to confirm all the materials related to the show is arrived. Check the place, where you will pick all your materials. Also confirm the details of return shipping once the event ends.

• Confirm all your travel plans. It is better to call your car rental agent for getting a car on rent and the Hotel for confirming room request prior to the arrival.

• Re evaluate your marketing strategies after completion of the show. Check all the information collected by the visitors including letter, packets and other should ready when you are returning from the show. Your checklist should include the follow-up initiative just after one weak of event.

• Before leaving your office, just change your auto reply and voice message, so that people can know that you are out of the town.

• Do Not forget to carry your business card, company brochure, stationery along with you.

• Give a copy of your entire schedule and detail of itinerary to your office member. Also provide them your alternate contact number.